Global Localization Management
We live in an age where ‘going global’ is the buzzword and the current thinking is geared towards consolidation and a ‘one size fits all’ attitude. But: is this the right strategy for your packaging? Just because a pack works well in Europe does not mean it will be successful in Asia or the Middle East. Regardless of how ‘global’ your business may be, a thorough understanding of local markets, cultures and languages is still indispensable. The cultural diversity among the 400 employees at DSN can help to enhance your business, optimise packaging, design development and implementation, creative artwork, or develop relationships with local printers and suppliers. We can contribute to making your business a success in every market.