Brand Consistency and Recognition

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How do we safeguard brand consistency and recognition?

First, colours are scientifically identified using certified spectrometers. Each colour is tagged with digital coordinates and stored in a colour target database. The number of substrates used to print the designs is considered as well. Finally, printers are mapped and profiled, forming a consistent and colour-targeted result.

In the second phase, artworks get converted into ready-for-print files. After validation, a predictive digital proof is produced and submitted to the brand manager. The file and the predictive proof are released to the printer when approved.

In addition, the colour target database communicates colour targets and measures each colour individually, which offers brand managers the opportunity to monitor their print production remotely.

Scientific colour proofing
Remote colour database
Proofing various substrates (Paper, plastic, aliminium, ...)
Certified profiling of printers (G7)
Colour KPI's, and monthly succes & performance reviews

A streamlined colour management process

01
Design to print

Design to print is a process that streamlines the graphical flow from design, to artwork and reprographics, right to the printing stage. Your visual flow is managed using an innovative tool that speeds up the process and reduces expensive errors and reworks.

The online tool guides and aids the stakeholders with clear roles and responsibilities throughout the process. DSN account executives are eager to spot and resolve any technical issues that could delay the delivery.

02
Scientific colour proofing

Manage your brand colours using science and technology, to help you accurately reproduce your colours on numerous print substrates (paper, plastics, aluminium).

This allows you to achieve brand consistency and ensure your products are immediately recognisable to the consumer. Predictive, accurate proofing will show the print result before the print production.

03
Colour database

A brand colour database provides solutions that portray colour accurately throughout the entire process.

The online colour platform communicates with stakeholders and printers, giving precise colour information. It saves you money by reducing production downtime, off-colour packaging and reworks.

04
Choosing substrates / Printing techniques

Substrates are the base material onto which images and designs are applied or printed. Base materials for packaging may include plastic films, paper, cardboard, aluminium or steel sheets.

Brand managers are looking for sustainable materials that can connect consumers to brands. Substrates strongly affect how well your brand colours will be printed and how your designs will appear on the shelf.

Ideally, a brand manager wants to evaluate the designs on the actual substrate before pressing.

Therefore, qualified print managers consider the effects of the substrate on the design. They will offer the necessary guidelines and advice during the design stage and throughout the process to achieve the desired outcome in printing.

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Get 30-min advice from an expert

We can help you with picking out the best people to streamline your packaging needs.

Capitalize on low-hanging fruits and discuss your packaging needs to increase speed to market and improve colour consistency.

  1. Select a time slot.
  2. Book 30-min meeting
  3. Please consult one of our colour management experts free of charge.
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